Karma Drinks was born from an idea on Piha Beach in New Zealand, where three friends first thought of making a cola called Karma. The word 'karma' came from an idea they had about forming a company to find ingredients that were good for the land, good for the people who grow them and good for the people consume them.

To hold us accountable to our mission to be the world's most ethical soft drink, we established The Karma Foundation. 1% of revenue from every Karma Drink goes to our cola nut growers and their communities in Sierra Leone. The Foundation guarantees the funds raised help drive economic and social independence, which is how we live up to our name on the label. Call it Karma.